Global SMB Digital Adoption Research
SMBs want to grow through digital tools, but often lack the clarity, confidence, resources, and integration support to choose what to adopt and how to measure value.
Impact: Synthesized insights from 163 SMB owners across India, Indonesia, and Brazil
Restaurant Discovery Growth Redesign
Consumers needed a more personalized and engaging way to discover restaurants, while the product needed stronger acquisition and repeat engagement across mobile and web.
Case Study
Impact: Helped drive 5X growth in downloads and 1M+ monthly active users
Multi-Surface Consumer Journey
Consumers use many devices, apps, and services throughout daily life, but the experience often feels fragmented instead of connected across people, activities, and contexts.
Impact: Defined product architecture, prototypes, data flows, roadmap priorities, and partnership opportunities
AI Patient-Provider Engagement Platform
Patients struggle to stay engaged with home rehabilitation, while small and mid-sized providers need scalable ways to monitor, support, and retain them outside the clinic.
Impact: Improved patient engagement by 15% and reduced provider administrative burden by 42%
Two-Sided E-Commerce Platform for Vision Care
Consumers want trusted, convenient online purchasing, while eye care clinics need to preserve patient relationships, clinical oversight, and recurring business value.
Impact: Translated provider and consumer research into 90 user stories, 12 product journeys, MVP metrics, and launch roadmap
Digital Health Marketplace Platform
Consumers need an easier way to discover trusted digital health programs, while third-party app providers need a scalable channel to reach and enroll users.
Impact: Prioritized 12 roadmap capabilities and helped unlock a projected $1.8B opportunity